Jonathan Worth uses Twitter, Facebook and Flickr to share and sell work.
Press Release:
Jonathan Worth, Senior Lecturer in Photography at Coventry University, has come up with a unique way of photographers sharing and selling their work.
Using social media sites such as Twitter, Facebook and Flickr, Jonathan is leveraging the power of the internet rather than fighting against it.
It was a conversation around the National Portrait Gallery’s stance on Copyright that sparked a conversation with the Science Fiction writer and former EFF activist Cory Doctorow (One of UTNE’s “50 People Shaping Your Future”). Together they came up with a hybrid of several different business models to trial in Jonathan’s research of “Sustainable New-Media Photographic Practices”.
Using one of the most liberal Creative Commons licenses, allowing for both commercial uses and remixes, Jonathan uses the exponential duplicating power of the internet to advertise and market his Photography and at the same time, paradoxically, to increase it’s perceived market value.
Jonathan Shaw, Associate Head of Media Communication, commented: “He’s an internationally renowned photographer and as a result of various blogs and twitters about his copy-friendly photography business experiment, last week he had over 300,000 people following what he was doing. He’s now getting all sorts of offers coming in from all over the world.”
Jonathan has been invited to be a fellow of the Royal Society of Art, “in recognition of (his) innovation and influential role in developing new business models for Photographers using the social web.”
His podcast notes are downloadable from iTunes U where, in addition, the Photography Symposium held by Coventry University last year, has had over 121,957 hits, almost half of the University site’s over all traffic.
For more information please visit Jonathan Worth’s site.
